Cookie Policy
1. Use of cookies and similar technologies
This Cookie Policy explains how Paperfly uses cookies and similar technologies on the Paperfly website. Cookies are small text files that are stored on your device when you visit a website. Similar technologies may include pixels, tags, local storage, tracking scripts, and other technologies that allow us or third-party providers to recognize your browser or device.
We use cookies and similar technologies to provide the Paperfly website, ensure its technical functionality, display the requested language version, protect forms against spam and automated submissions, analyze website usage, improve our services, and measure the effectiveness of our marketing activities.
Technically necessary cookies and technologies may be used where they are required for the operation, security, or basic functionality of the website. Analytics and marketing cookies are used only if you have given your consent.
You can change or withdraw your cookie consent at any time via the cookie settings on our website.
2. Categories of cookies we use
2.1 Technically necessary cookies
Technically necessary cookies and technologies are required for the basic operation, security, language display, and protection of the Paperfly website. They enable core functions such as saving cookie settings, displaying the correct language version of the website, and protecting forms against spam and automated submissions.
These cookies and technologies are necessary for the website to function properly. They are therefore used without separate consent and cannot be disabled via the cookie settings.
Cookie / Technology | Provider | Purpose | Type | Storage duration |
|---|---|---|---|---|
paperfly_cookie_consent | Paperfly / Consent Management System | Stores your cookie settings and consent preferences so that your choices can be applied on future visits. | First-party cookie | 365 days |
paperfly-locale | Paperfly | Stores your selected language preference, such as de or en, so the website can display the correct localized version. | First-party cookie | 365 days |
Cloudflare Turnstile | Cloudflare | Used only on demo and contact forms to prevent spam and automated submissions. | Third-party cookie / technology | Session-based; short-term, depending on the Cloudflare configuration |
2.2 Analytics cookies
Analytics cookies help us understand how visitors use the Paperfly website. This allows us to measure page views, traffic sources, user interactions, and the overall performance of the website. We use this information to improve the Paperfly website, content, and user experience.
Analytics cookies are only activated after you have given your consent.
We use Google Analytics, a web analytics service provided by Google Ireland Limited / Google LLC. Google Analytics uses cookies to recognize users, measure sessions, analyze website interactions, and collect technical information about website usage.
The following Google Analytics cookies in particular may be used on the Paperfly website:
Cookie / Technology | Provider | Purpose | Type | Storage duration |
_ga / _ga_<container> | Google Analytics | Distinguishes individual users and supports the storage of session status in Google Analytics 4. This also includes cookies with a specific container suffix, such as _ga_2OE8LCT949, _ga_2N1E4837HJ, or _ga_8QLVZRBJB9. | First-party analytics cookie | Up to 2 years |
_gid | Google Analytics | Distinguishes individual users and supports the analysis of website visits. | First-party analytics cookie | 24 hours |
_gat | Google Analytics | Used to limit the request rate and reduce the technical load caused by analytics requests. | First-party analytics cookie | Approx. 1 minute |
Depending on the specific technical configuration, Google Analytics may process information such as pages visited, time spent on pages, interactions with the website, approximate location, device information, browser information, referrer URL, and IP-related data.
The legal basis for the use of Google Analytics cookies is your consent.
2.3 Marketing and advertising cookies
Marketing cookies are used to measure the effectiveness of advertising campaigns, understand how users interact with our marketing content, and display more relevant advertising on third-party platforms.
Marketing cookies are activated only after you have given your consent.
We use the LinkedIn Insight Tag, provided by LinkedIn Ireland Unlimited Company / LinkedIn Corporation. The LinkedIn Insight Tag is a JavaScript code that enables campaign reporting, conversion tracking, website retargeting, and aggregated insights into website audiences.
The following LinkedIn cookies in particular may be used on the Paperfly website:
Cookie / technology | Provider | Purpose | Type | Retention period |
li_* | LinkedIn Insight Tag | Includes LinkedIn cookies with the prefix li_, such as li_gc, li_sugr, or li_mc. These cookies may be used for consent management, identification, and LinkedIn advertising services. | LinkedIn / marketing cookie | Up to 2 years |
bcookie | LinkedIn Insight Tag | LinkedIn browser ID, which may be used for advertising and analytics purposes. | LinkedIn / marketing cookie | Approx. 1 year |
bscookie | LinkedIn Insight Tag | Secure browser ID cookie from LinkedIn. | LinkedIn / marketing cookie | Approx. 1 minute |
lidc | LinkedIn Insight Tag | Used for routing to the appropriate LinkedIn data center. | LinkedIn / functional and marketing cookie | Approx. 24 hours |
lissc | LinkedIn Insight Tag | LinkedIn-related cookie that may be used in connection with LinkedIn services. | LinkedIn / marketing cookie | Approx. 1 year |
AnalyticsSyncHistory | LinkedIn Insight Tag | Stores the time of synchronization with LinkedIn analytics services. | LinkedIn / marketing cookie | Approx. 30 days |
UserMatchHistory | LinkedIn Insight Tag | Used for LinkedIn Ads ID synchronization, retargeting, and audience matching. | LinkedIn / marketing cookie | Approx. 30 days |
LinkedIn may process information such as page URL, referrer URL, IP address, device and browser information, timestamps, page views, and interactions with the Paperfly website. This data may be used to provide aggregated reports, measure advertising performance, track conversions, and create website audiences for retargeting.
The legal basis for using the LinkedIn Insight Tag is your consent.
3. Third-party providers
Google Analytics
Provider: Google Ireland Limited / Google LLC
Purpose: Website analytics, performance measurement, and analysis of user interactions
Cookie category: Analytics
Legal basis: Consent
Cookies used: _ga, _ga_<container>, _gid, _gat
Storage period: Depending on the cookie, from approx. 1 minute to 2 years
Google Analytics helps us understand how visitors use the Paperfly website. We use this information to improve the Paperfly website, content, and services.
LinkedIn Insight Tag
Provider: LinkedIn Ireland Unlimited Company / LinkedIn Corporation
Purpose: Conversion tracking, campaign reporting, retargeting, and aggregated audience analytics
Cookie category: Marketing
Legal basis: Consent
Cookies used: li_*, bcookie, bscookie, lidc, lissc, AnalyticsSyncHistory, UserMatchHistory
Storage period: Depending on the cookie, from approx. 1 minute to 2 years
The LinkedIn Insight Tag helps us understand how effective our LinkedIn advertising campaigns for Paperfly are. It may also enable relevant ads to be shown on LinkedIn or within the LinkedIn advertising network to users who have visited the Paperfly website.
Cloudflare Turnstile
Provider: Cloudflare
Purpose: Protecting demo and contact forms from spam, misuse, and automated submissions
Cookie category: Strictly necessary / security
Legal basis: Legitimate interest in the security and functionality of the website
Technology used: Cloudflare Turnstile
Storage period: Session-based; short-term, depending on Cloudflare’s configuration
Cloudflare Turnstile is used only on demo and contact forms. The technology helps us distinguish between genuine users and automated access, without being used for analytics or marketing purposes.
4. Consent and Withdrawal
When you visit the Paperfly website for the first time, you can choose whether to accept or reject non-essential cookies. Analytics and marketing cookies are only used if you have actively given your consent.
You can withdraw or change your consent at any time by opening the cookie settings on our website. Withdrawing your consent does not affect the lawfulness of any processing carried out on the basis of your consent before it was withdrawn.
5. International Data Transfers
Some of the providers we use, including Google, LinkedIn, and Cloudflare, may process data outside the European Economic Area. Where such transfers take place, they are carried out on the basis of appropriate safeguards, such as adequacy decisions, standard contractual clauses, or other legally recognized transfer mechanisms.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time if the Paperfly website, the technologies or providers we use, or legal requirements change. The latest version is always available on this page.